Baxter Research Group: What's New, and What It Means for You

If you've worked with us, you know Baxter as the team that gives publishers trusted third-party proof their ads work, helps organizations understand their audiences, and turns survey data into decisions you can defend. That core, and our world-class customer service, haven't changed, and they aren't going anywhere.

What has changed is how much more we can do for you. Over the past year we've expanded into editorial and readership research, launched a suite of software, and pulled everything together under a single name and a single home. Here's what's new, and what each piece means for your work.

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Harvey Research Joins the Family

In 2025 we acquired Harvey Research, a name long respected for editorial and readership research. Harvey continues to operate under its own brand at harveyresearch.com, with the same methodology and standards its clients have long relied on.

For you, it means more depth on the editorial side: readership studies, engagement measurement, and editorial research, all backed by the same standards of independence and rigor that define everything we do.

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Software That Works Alongside the Research

Great research shouldn't end when the report lands. Alongside our studies, we've built software you can use on your own schedule, much of it free to start:

• TrueRank: Create scientifically defensible rankings using MaxDiff methodology. Built for awards programs, product research, feature prioritization, and any study where preferences matter.
• TrueStanding: Know where you stand. It tracks your reviews, social mentions, and how AI assistants like ChatGPT and Claude describe your brand. One score, one dashboard, with alerts before small issues become big ones. Coming soon.
• TimeLock: The easiest way to find a meeting time that works for everyone. Share a link, let people vote on availability, and see the best slot instantly, no sign-up required.

These platforms are designed to complement the full-service research our team delivers, not replace it. Use what fits, and lean on us for the rest.

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One Name, One Home

To reflect everything above, Baxter Research Center has grown into Baxter Research Group. Our flagship research services (adViewPRO, audienceViewPRO, brandViewPRO, and webViewPRO) continue under Baxter Research Center, now a division of the Group. Harvey Research and our software sit alongside it under the same roof.

That roof is this new website. Whatever you came to Baxter for (proving ad effectiveness, understanding an audience, measuring a brand, building a ranking, or just finding a meeting time) is now in one place, easier to navigate, and easier to get started with.

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Built for What's Next

None of this changes who we are. With a research heritage that goes back more than 70 years, we've spent generations helping organizations turn data into better decisions, and that mission is exactly why we've expanded: more capabilities, more tools, and deeper expertise mean more ways to help you understand your audience, prove your value, and decide with confidence.

We'd love to show you what that looks like for your organization. Start a conversation or reach out to our team. We're ready when you are.