The Baxter adViewPRO study has been an absolute game-changer for our advertising clients. Their data-driven insights have given our advertisers a clear picture of how their ads perform in our print magazines, a media channel often challenging to measure. The detailed ad engagement and lead generation feedback have helped our clients fine-tune ad campaigns for maximum impact. For anyone looking to understand and optimize their advertising in print media, the Baxter study is an indispensable resource!

Working with Baxter Research Center has transformed how we measure advertising effectiveness at In Compliance Magazine. Their team consistently goes above and beyond - from gentle deadline reminders to patient guidance through complex survey processes. The insights they've provided have been invaluable for our advertisers. I appreciate their attention to detail and professional approach to every project. They've become a trusted partner we can rely on for all our market research needs.

We were tired of hearing from advertisers, “We don’t do print,” or “There’s no way to measure response from print.” I stumbled across Baxter Research in one of the newsletters I take, and I called to inquire. I was delighted to discover Rick Schumacher and his talented team, who walked us through the best options for us. We research 3 issues/year, and we always see a lift in those issues because our clients don’t want to miss the results of research on their print ads, and we’re delighted to be able to prove that we drive our readers to websites, that we inspire readers to take other buying actions, and finally, they have “measurements” that convince them to spend with us.

Working with Baxter has been an outstanding experience! We’ve just completed our 8th adViewPRO magazine readership study with their team, and each report has proven to be incredibly valuable. As publishers, the insights provided are indispensable, not only for our own understanding but also for our advertisers, who gain direct feedback from end users. The data has been instrumental in shaping our editorial content and ensuring its relevance and impact. Beyond the impressive results, collaborating with Jodie and Tina at Baxter has always been a pleasure—their process is streamlined, efficient, and executed with absolute perfection. We couldn’t ask for a better partner!        

Working with Baxter Research Center has been an outstanding experience for our business. The depth of knowledge, professionalism, and attention to detail they bring to their research studies have proven invaluable. Their team helped us gain critical insights that directly contributed to our strategic decisions and overall business growth. The results of their studies have empowered us to make data-driven choices that we would not have been able to otherwise. We are confident in recommending Baxter Research Center to any business looking for reliable, impactful research services. Their expertise has truly made a difference for us, and we look forward to continuing our partnership in the future!

We use the adViewPRO study as a value add for our clients—it especially resonates with those more inclined toward digital products because they want metrics. Baxter’s reports give advertisers great insights and gives our team an informative tool in their sales toolbox. We’ve used different services for ad studies in the past, but the web platform, the straightforward reports, and the support we get from the Baxter team set a new standard.