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WE CAN PROVE IT.
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to Grow Their Business

Helped
100s of
Magazines
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Clients have seen a
50% increase
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The Plan

DISCOVERY SESSION:
We’ll talk with you to find out the details of your audience, your publication, your challenges and goals.
CUSTOMIZED RESEARCH:
We tailor your study to measure the key performance metrics and audience behaviors you need.
AUDIENCE SURVEY & ANALYSIS:
We turn your readers' responses into actionable insights to show advertisers the impact of their campaigns.
UNLIMITED REPORT TRAINING:
We deliver a detailed report and provide unlimited personalized training sessions for your sales team until they’re ready to confidently and effectively present the findings to advertisers.
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Our Customers Love to Let the Data Speak for Itself

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SIIA Media

Tony Silber — Managing Director

SIIA Media had the opportunity to work with Baxter Research Center this year on two SIIA Media surveys: Our 2025 Ag Media Council Farm Producers Sentiment report, and our annual Benchmark Report of B2B Media Revenue and Expense Patterns.

The Baxter team has been extraordinary. They worked with us to refine our questionnaires, offering insights that made our surveys better—more likely to extract the data we were looking for. What's more, the Baxter online survey interface is really easy to use, intuitive and fast, anticipating how respondents move through a survey.

In addition, they've been flexible on processes. They'll do the mailings, survey producers can do the mailings, or some combination of that, and more.

Their team is highly responsive. They turned around results precisely on time, with PDF documents that are pretty close to publication form, rather than presenting data tables that are less user friendly.

SIIA Media is very satisfied with our partnership so far.

Glass Magazine and Window + Door

Emily Thompson — Publisher

We use the adViewPRO study as a value add for our clients—it especially resonates with those more inclined toward digital products because they want metrics.

Baxter’s reports give advertisers great insights and gives our team an informative tool in their sales toolbox. We’ve used different services for ad studies in the past, but the web platform, the straightforward reports, and the support we get from the Baxter team set a new standard.

Cahaba Media Group

Kelly Duman Marketing — Development Representative 

Working with Baxter Research Center has been an outstanding experience for our business. The depth of knowledge, professionalism, and attention to detail they bring to their research studies have proven invaluable.

Their team helped us gain critical insights that directly contributed to our strategic decisions and overall business growth. The results of their studies have empowered us to make data-driven choices that we would not have been able to otherwise.

We are confident in recommending Baxter Research Center to any business looking for reliable, impactful research services. Their expertise has truly made a difference for us, and we look forward to continuing our partnership in the future!

JCS Marketing, Inc.

Rita Edwards

Working with Baxter has been an outstanding experience!

We’ve just completed our 8th adViewPRO magazine readership study with their team, and each report has proven to be incredibly valuable. As publishers, the insights provided are indispensable, not only for our own understanding but also for our advertisers, who gain direct feedback from end users. The data has been instrumental in shaping our editorial content and ensuring its relevance and impact.

Beyond the impressive results, collaborating with Jodie and Tina at Baxter has always been a pleasure—their process is streamlined, efficient, and executed with absolute perfection. We couldn’t ask for a better partner!

Missouri Life

Danita Allen Wood — Owner & Editorial Director

We were tired of hearing from advertisers, “We don’t do print,” or “There’s no way to measure response from print.” I stumbled across Baxter Research in one of the newsletters I take, and I called to inquire.

I was delighted to discover Rick Schumacher and his talented team, who walked us through the best options for us. We research 3 issues/year, and we always see a lift in those issues because our clients don’t want to miss the results of research on their print ads, and we’re delighted to be able to prove that we drive our readers to websites, that we inspire readers to take other buying actions, and finally, they have “measurements” that convince them to spend with us.

In Compliance Magazine

Lorie Nichols — Publisher/Editor in Chief

Working with Baxter Research Center has transformed how we measure advertising effectiveness at In Compliance Magazine.

Their team consistently goes above and beyond - from gentle deadline reminders to patient guidance through complex survey processes. The insights they've provided have been invaluable for our advertisers. I appreciate their attention to detail and professional approach to every project.

They've become a trusted partner we can rely on for all our market research needs.

Glass Magazine and Window + Door

Holly Robinson — Senior Media Sales Consultant

The Baxter adViewPRO study has been an absolute game-changer for our advertising clients.

Their data-driven insights have given our advertisers a clear picture of how their ads perform in our print magazines, a media channel often challenging to measure. The detailed ad engagement and lead generation feedback have helped our clients fine-tune ad campaigns for maximum impact.

For anyone looking to understand and optimize their advertising in print media, the Baxter study is an indispensable resource!
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