Baxter Research Center

Research-Based Solutions
for Media Companies

Grow advertising revenues with effective ad, brand, and website studies

SERVICES

adViewPRO

Provide your print and digital advertisers with independent ad impact data, reader comments, and leads.

audienceViewPRO

Understand and analyze your audience and get an inside look at your content’s reach.

brandViewPRO

Compare brands across key attributes with state-of-the-art reporting and interactive presentation features.

webViewPRO

Get actionable insights about your website audience to improve content, increase traffic, and boost ad revenues.

WHAT OUR CLIENTS SAY

Baxter's research is so advanced, and the process so efficient, that they don't really have any relevant competitors.

Mike Gude

Publisher
Food Business News

The reports are intuitive, user-friendly, and provide exactly the kind of information my advertisers need.

John Maisel

Publisher
NECA

A long-term salesperson for our company confirmed that the Baxter reports are their number one sales tool.

Brennan Lafferty

Vice President and Group Publisher
Crain Communications Inc.

Baxter News

Announcement

Event Announcement:
Baxter clients receive $200 off Discount (promo code BAXTER)

The 2023 Niche Leadership Summit conference will be held in Chicago from September 20-22, 2023. This is a live event designed for niche media publishing and revenue growth; and has several focused tracks, including both ad sales training and classes for publishers. Baxter clients receive $200 off when using the promo code BAXTER at check

Webinar

Proving Ad Campaign Effectiveness

This 30-minute webinar shares how a startup B2B publication leveraged adViewPRO studies to prove print advertising effectiveness, which helped grow its sales and build stronger relationships with its advertisers. The results were so strong, the publisher actually acquired Baxter Research Center in 2020.