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Research-Based Solutions
for Media Companies

Grow advertising revenues with effective ad, brand, and website studies

SERVICES

adViewPRO

Provide your print and digital advertisers with independent ad impact data, reader comments, and leads.

brandViewPRO

Compare brands across key attributes with state-of-the-art reporting and interactive presentation features.

webViewPRO

Get actionable insights about your website  audience to improve content, increase traffic, and boost ad revenues.

WHAT OUR CLIENTS SAY

Baxter's research is so advanced, and the process so efficient, that they don't really have any relevant competitors.
Mike Gude
Mike Gude
Publisher
Food Business News
The reports are intuitive, user-friendly, and provide exactly the kind of information my advertisers need.
John Maisel
John Maisel
Publisher
NECA
A long-term salesperson for our company confirmed that the Baxter reports are their number one sales tool.
Brennan Lafferty
Brennan Lafferty
Vice President and Group Publisher
Crain Communications Inc.

Baxter News

Proving Ad Campaign Effectiveness
Webinar
David Oglesby

Proving Ad Campaign Effectiveness

This 30-minute webinar shares how a startup B2B publication leveraged adViewPRO studies to prove print advertising effectiveness, which helped grow its sales and build stronger relationships with its advertisers. The results were so strong, the publisher actually acquired Baxter Research Center in 2020.

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PROVEN SUCCESS

Helping media companies build stronger relationships
with advertisers and sell more advertising.