About Us

We give you the data you need to prove your ads are delivering results.

For over 35 years, we’ve provided publishers, just like you, with the third-party data they need to prove print ads work. Our tools have transformed ad sales for publications across North America, helping them to increase revenue and build stronger relationships with advertisers.

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Advertisers can make or break publications. When the relationship is built on trust, everyone wins. When you’re constantly scrambling to prove the value of paying for ads in your publication, it’s another story entirely.

Your reputation, your revenue, and even the future of your publication depend on your ability to find and retain advertisers who believe you can get them in front of their target customer. You’ve been telling advertisers for years that print drives results, but without clear proof, it’s a constant struggle. Proving that print ads work is tough, especially when digital platforms have endless data at their fingertips. 

It’s not just about selling ad space—it’s about showing, with confidence, that your ads make a real difference.

That’s why we’re here. We give you the data you need to prove your ads are delivering results. No more guessing, no more doubt—just the evidence you’ve been searching for to prove once and for the ads in your publication are worth their weight in gold.

We’ll let the numbers do the talking

Unlimited
Salesteam support
at no additional cost
Clients have seen a
50% increase
in ad revenue with

Baxter’s data
Helped
100+ publications
secure advertiser renewals
See How We Can Help You

Meet Our Team

Rick Schumacher

CEO
As CEO, Rick leads BRC with a client's perspective because he was one. He first used BRC's research to prove his own magazine's ad effectiveness, creating a decisive market advantage. Having experienced the transformative power of data-driven insights firsthand, he now guides the company's strategy to ensure every BRC client can leverage research to validate ad value, grow revenue, and outshine their competition.

Jodie Cook Redwood

President
Jodie's leadership as President is founded on a proven track record of turning research into revenue. In her media sales career, she masterfully used BRC's reports to help propel a publication to the top of its market. She now channels that strategic expertise into leading BRC’s business development, empowering sales teams to use data to forge stronger advertiser partnerships and drive business growth.

David Oglesby

VP, Research & Technology
As VP of Research and Technology, David designs and oversees the sophisticated systems powering BRC’s insights. With over two decades at Baxter, he deeply understands how clients use research data and channels this expertise to drive continuous innovation in BRC's analytics platform, making it a powerful, user-friendly tool that delivers clear, actionable intelligence for client success.

Julie Kennedy

Creative Director
As Creative Director, Julie is the architect behind BRC’s compelling visual data stories. With deep expertise in design and marketing, she excels at transforming complex research data into clear, visually engaging reports that are both informative and persuasive. It is her work that allows clients to present BRC's powerful findings with confidence, helping advertisers immediately grasp the value and impact of their campaigns.

Tina Reynolds

Senior Project Manager
Tina ensures that every client’s journey with BRC is seamless and successful. As Senior Project Manager, she combines meticulous oversight with a passion for building strong human connections, managing numerous research projects with exceptional efficiency and empathy. She is a dedicated client advocate, ensuring every report is accurate, reliable, and delivered with the guidance clients need to turn data into results.

Corporate Office

Baxter Research Center
10880 175th Court West, Suite 240
Lakeville, MN 55044

Data Drives Decisions.
Insights Drive Revenue.
...We Get You More of Both.
Let’s Talk