We give you the data you need to prove your ads are delivering results.
For over 35 years, we’ve provided publishers, just like you, with the third-party data they need to prove print ads work. Our tools have transformed ad sales for publications across North America, helping them to increase revenue and build stronger relationships with advertisers.



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Advertisers can make or break publications. When the relationship is built on trust, everyone wins. When you’re constantly scrambling to prove the value of paying for ads in your publication, it’s another story entirely.
Your reputation, your revenue, and even the future of your publication depend on your ability to find and retain advertisers who believe you can get them in front of their target customer. You’ve been telling advertisers for years that print drives results, but without clear proof, it’s a constant struggle. Proving that print ads work is tough, especially when digital platforms have endless data at their fingertips.
It’s not just about selling ad space—it’s about showing, with confidence, that your ads make a real difference.
That’s why we’re here. We give you the data you need to prove your ads are delivering results. No more guessing, no more doubt—just the evidence you’ve been searching for to prove once and for the ads in your publication are worth their weight in gold.
We’ll let the numbers do the talking
at no additional cost

Baxter’s data

Meet Our Team

Rick Schumacher

David Oglesby

Jodie Cook Redwood

Julie Kennedy

Tina Reynolds
Corporate Office
Baxter Research Center
10880 175th Court West, Suite 240
Lakeville, MN 55044