About Us

We give you the data you need to prove your ads are delivering results.

For over 35 years, we’ve provided publishers, just like you, with the third-party data they need to prove print ads work. Our tools have transformed ad sales for publications across North America, helping them to increase revenue and build stronger relationships with advertisers.

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Advertisers can make or break publications. When the relationship is built on trust, everyone wins. When you’re constantly scrambling to prove the value of paying for ads in your publication, it’s another story entirely.

Your reputation, your revenue, and even the future of your publication depend on your ability to find and retain advertisers who believe you can get them in front of their target customer. You’ve been telling advertisers for years that print drives results, but without clear proof, it’s a constant struggle. Proving that print ads work is tough, especially when digital platforms have endless data at their fingertips. 

It’s not just about selling ad space—it’s about showing, with confidence, that your ads make a real difference.

That’s why we’re here. We give you the data you need to prove your ads are delivering results. No more guessing, no more doubt—just the evidence you’ve been searching for to prove once and for the ads in your publication are worth their weight in gold.

We’ll let the numbers do the talking

Unlimited
Salesteam support
at no additional cost
Clients have seen a
50% increase
in ad revenue with

Baxter’s data
Helped
100+ publications
secure advertiser renewals
See How We Can Help You

Meet Our Team

Rick Schumacher

President & CEO
Rick’s introduction to BRC began in 2005 when quarterly adViewPRO studies led to stronger ad sales for his small company’s magazine and helped create meaningful separation from much larger competitors. Rick was so impressed with the power of BRC’s studies, he bought the company in June, 2020. 

David Oglesby

IT Director
David began his career with Baxter Research Center as a programmer analyst in 2000. Now as IT Director, David is excited to continue leveraging his knowledge of how clients successfully use BRC reporting to grow their businesses.

Jodie Cook Redwood

Business Development
Jodie is uniquely positioned to lead BRC’s Business Development efforts. As a seasoned media sales rep, she has extensive experience using Baxter reports to build stronger relationships with advertisers while helping drive LBM Journal from a small startup into the #1 brand in its market.

Julie Kennedy

Creative Director
After working for several design and marketing firms, Julie joined the BRC team in 2000. A graduate of U.C. Berkeley with a degree in Social Sciences and Marketing, she enjoys the challenge of turning raw data into something visually appealing, understandable, and informative.

Tina Reynolds

Senior Project Manager
As BRC’s Senior Project Manager, Tina is passionate about helping clients succeed. Her philosophy is that great customer service is as much about empathy, connection, and human relationships as it is about accuracy, efficiency, and reliability. 

Corporate Office

Baxter Research Center
10880 175th Court West, Suite 240
Lakeville, MN 55044

Data Drives Decisions.
Insights Drive Revenue.
...We Get You More of Both.
Let’s Talk
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