SIIA Media had the opportunity to work with Baxter Research Center this year on two SIIA Media surveys: Our 2025 Ag Media Council Farm Producers Sentiment report, and our annual Benchmark Report of B2B Media Revenue and Expense Patterns.
The Baxter team has been extraordinary. They worked with us to refine our questionnaires, offering insights that made our surveys better—more likely to extract the data we were looking for. What’s more, the Baxter online survey interface is really easy to use, intuitive and fast, anticipating how respondents move through a survey.
In addition, they’ve been flexible on processes. They’ll do the mailings, survey producers can do the mailings, or some combination of that, and more.
Their team is highly responsive. They turned around results precisely on time, with PDF documents that are pretty close to publication form, rather than presenting data tables that are less user friendly.
SIIA Media is very satisfied with our partnership so far.
