We were tired of hearing from advertisers, “We don’t do print,” or “There’s no way to measure response from print.” I stumbled across Baxter Research in one of the newsletters I take, and I called to inquire. I was delighted to discover Rick Schumacher and his talented team, who walked us through the best options for us. We research 3 issues/year, and we always see a lift in those issues because our clients
don’t want to miss the results of research on their print ads, and we’re delighted to be able to prove that we drive our readers to websites, that we inspire readers to take other buying actions, and finally, they have “measurements” that convince them to spend with us.
