YOUR PRINT ADS WORK.
WE CAN PROVE IT.
Data. Doesn’t. Lie.

Trusted by Publishers
to Grow Their Business

Helped
100s of
Magazines
Grow Ad Sales
Clients have seen a
50% increase
in ad revenue with
Baxter’s data
UNLIMITED
Salesteam support at no additional cost

Prove Your Ads Deliver Results Once and For All

Baxter gives you the data and analytics you need to show advertisers their ads work.

The Plan

DISCOVERY SESSION:
We’ll talk with you to find out the details of your audience, your publication, you challenges and goals
CUSTOMIZED RESEARCH:
We tailor your study to measure the key performance metrics and audience behaviors you need.
AUDIENCE SURVEY & ANALYSIS:
We turn your reader’s responses into actionable insights to show advertisers the impact of their campaigns.
UNLIMITED REPORT TRAINING:
We deliver a detailed report and provide unlimited personalized training sessions for your sales team until they’re ready to confidently and effectively present the findings to advertisers.

Our Customers Love to
Let the Data Speak for Itself

“Since working with Baxter, we’ve seen a 40% increase in ad renewals.”
Sarah W., Trade Publishers
“With Baxter’s data, we no longer have to convince advertisers—our results do the talking.”
Rick S., LBM Journal
Research Should Be a Revenue Maker ...
Not a Revenue Taker
Audience research should more than pay for itself.
The Proof is in the Pudding
… and we’re the pudding