Compare brands across key attributes with state- of-the-art reporting and presentation features
everything you need
to provide detailed insights on brand positioning
Learn how familiar respondents are with each studied brand through measuring Exposure, Engagement, and Involvement.
Provide each studied brand with an inside look at why respondents feel the way that they do by sharing verbatim respondent feedback.
Learn what makes each brand unique vs. other brands in the same category, and in which areas brands are excelling or have room for improvement.
Discover how many participants would consider a brand when they're ready to buy, and how often they consider each studied brand for purchase.
Identify which brand attributes are being sought after and are the most important to target audiences.
Provide brands studied with access to individual microsites where they can view their customized PDF and online reports 24/7.
Get access to intuitive microsites that include online dashboards for one-stop-shopping score results and comparison tools.
DYNAMIC CLIENT PRESENTATIONS
See and present study results via graphs and dynamic charting using BRC's engaging and intuitive online presentation mode.
EXCLUSIVE INTERACTIVE CHARTING
Gain comparison insights on studied brands regarding Favorability by Attribute scores through Baxter’s exclusive interactive charting tool.