Research-Based Solutions
for Media Companies

Grow advertising revenues with effective ad, brand, and website studies

SERVICES

adViewPRO

Provide your print and digital advertisers with independent ad impact data, reader comments, and leads.

audienceViewPRO

Understand and analyze your audience and get an inside look at your content’s reach.

brandViewPRO

Compare brands across key attributes with state-of-the-art reporting and interactive presentation features.

webViewPRO

Get actionable insights about your website  audience to improve content, increase traffic, and boost ad revenues.

WHAT OUR CLIENTS SAY

Baxter's research is so advanced, and the process so efficient, that they don't really have any relevant competitors.
Mike Gude
Mike Gude
Publisher
Food Business News
The reports are intuitive, user-friendly, and provide exactly the kind of information my advertisers need.
John Maisel
John Maisel
Publisher
NECA
A long-term salesperson for our company confirmed that the Baxter reports are their number one sales tool.
Brennan Lafferty
Brennan Lafferty
Vice President and Group Publisher
Crain Communications Inc.

Baxter News

Announcement
Liv Hoye

Event Announcement: BIMS 2025

Event Announcement: 2025 The Business, Information & Media Summit March 26-28, 2025 | New Orleans We are excited once again to be a part of the Niche Leadership Summit, March 26-28 in New Orleans. The Business Information & Media Summit (BIMS) is more than just a conference—it’s an immersive journey through the media multiverse, designed specifically

Read More »
Case Study
Liv Hoye

Missouri Life Magazine Testimonial

Missouri Life Magazine Testimonial Deb Marshall, Director of Sales and Marketing at Missouri Life Magazine, shares how Baxter Research Center played a key role in refining their marketing strategy. With Baxter’s in-depth audience insights and data-driven approach, Missouri Life Magazine gained a clearer understanding of their readers, allowing them to create more targeted and effective

Read More »

PROVEN SUCCESS

Helping media companies build stronger relationships
with advertisers and sell more advertising.